• Login
    View Item 
    •   Home
    • The Christie Research Publications Repository
    • All Christie Publications
    • View Item
    •   Home
    • The Christie Research Publications Repository
    • All Christie Publications
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of ChristieCommunitiesTitleAuthorsIssue DateSubmit DateSubjectsThis CollectionTitleAuthorsIssue DateSubmit DateSubjectsProfilesView

    My Account

    LoginRegister

    Local Links

    The Christie WebsiteChristie Library and Knowledge Service

    Statistics

    Display statistics

    Do marketing and alcohol treatment/public health experts think televised alcohol advertisements abide by regulatory guidelines?

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    560390.pdf
    Size:
    306.1Kb
    Format:
    PDF
    Description:
    From UNPAYWALL
    Download
    Authors
    Lloyd, Kelly
    Cameron, E
    Williams, H
    Banister, E
    Donmall, M
    Higgins, A
    French, D
    Affiliation
    The Christie NHS Foundation Trust, UK
    Issue Date
    2018-04-01
    
    Metadata
    Show full item record
    Abstract
    Televised alcohol advertisements in the United Kingdom must abide by the Broadcast Committee of Advertising Practice Code, which provides guidelines concerning advertisements not implying, condoning or encouraging immoderate, irresponsible or antisocial drinking. Previously, 75 per cent of 373 general public respondents were shown one of seven advertisements rated a breach of at least one guideline. This study assessed whether experts in marketing ( n = 25) and alcohol treatment/public health ( n = 25) perceived the same seven television alcohol advertisements as complying with the Broadcast Committee of Advertising Practice Code. Overall, 83 per cent of advertisements were rated as breaching at least one guideline. This provides further proof that self-regulatory alcohol guidelines are not fit for purpose.
    Citation
    Do marketing and alcohol treatment/public health experts think televised alcohol advertisements abide by regulatory guidelines? 2018, 1359105318770727 J Health Psychol
    Journal
    Journal of Health Psychology
    URI
    http://hdl.handle.net/10541/621056
    DOI
    10.1177/1359105318770727
    PubMed ID
    29676163
    Type
    Article
    Language
    en
    ISSN
    1461-7277
    ae974a485f413a2113503eed53cd6c53
    10.1177/1359105318770727
    Scopus Count
    Collections
    All Christie Publications

    entitlement

    Related articles

    • Do UK television alcohol advertisements abide by the code of broadcast advertising rules regarding the portrayal of alcohol?
    • Authors: Searle R, Alston D, French DP
    • Issue date: 2014 Jul-Aug
    • Assessment of self-regulatory code violations in Brazilian television beer advertisements.
    • Authors: Vendrame A, Pinsky I, e Silva RS, Babor T
    • Issue date: 2010 May
    • Alcohol marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament.
    • Authors: Noel JK, Babor TF, Robaina K, Feulner M, Vendrame A, Monteiro M
    • Issue date: 2017 Jan
    • What popular bars post on social media platforms: a case for improved alcohol advertising regulation.
    • Authors: Paradis C, Zhao J, Stockwell T, Joy-Goatley S
    • Issue date: 2020 Jun
    • Estimated televised alcohol advertising exposure in the past year and associations with past 30-day drinking behavior among American adults: results from a secondary analysis of large-scale advertising and survey data.
    • Authors: Niederdeppe J, Avery RJ, Tabor E, Lee NW, Welch B, Skurka C
    • Issue date: 2021 Feb
    DSpace software (copyright © 2002 - 2025)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.